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Historical context Question

One story that reflects Multiculturalism and sees race as a problem is that there is only one small story on the whole page about a black man within the Olympics who won. This suppresses the achievement of winning an Olympic message due to race, and passive audiences would accept this message of discrimination- and use it in daily life. Another story which reflects the article about 'the north sea spy game'. This article references the paranoia within great Britain that was felt after the cold war. This article creates moral panic especially heightened in passive audiences who would accept the message and believe they are under threat by the Russians.

Historical contexts of newspaper

Social, cultural, historical and political contexts of the 60s • In the 1960s, most producers and readers were white males, LGBT (male) producers did not go public and LGBT audiences would not expected to be celebrated or discussed by the mainstream media • Newspapers in the 60’s did not report so much on female or ethnic minority political leaders, especially as there we so few. • LGBT stories were VERY limited due to the closeted lifestyle by individuals/communities. • Celebrity culture did exist, but far less so than today. • Stories carried far more hard news. • Consumerism was beginning to develop in the 1960s, therefore newspapers did not carry much lifestyle/marketing content. • Social change was a major issue in 1960. Younger generations were demanding freedom (legalising homosexuality, making divorce and contraception available, legalising abortions, allowing more sexual content on the mass media). This was the complete opposite of the older generat...

the guardian on different platforms

The guardian is extremely similar on all of the platforms except from Instagram were it is mainly for the younger audience making it mainly image and celebrity based as it is aimed at the younger audience and the teenagers

Online news and regulation

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Online news is not regulated- unless a newspaper's online site actively signs up to the regulator. only print editions are regulated Twitter and Facebook are also not regulated. People have free speech to say what they want to. Clickbait = the use of sensational headlines or images to attract clickthroughs on a website Online versions of websites tend to be different from the print version, as they take more online attributes

Online social Audience

Explain the effect of technology on print newspapers?  (4 marks) The effect of technology on print newspaper is that less and less people are using the print and using the technology instead as it is easier to access meaning people are far less likely to spend their money on The online observer follows the structure of of the print edition there is a greater prominence for the lifestyle, food and sport sections that are otherwise kept out of the main section of the print newspaper there is also a higher proportion of photography and headlines on the homepage compared to the front page Traditionally, people who read audiences were passive . They could choose what newspaper to buy and could always write to the editor, but would accept the messages. Online newspapers attract a far more active audience. The website itself has little user-generated content and audiences are limited to responding to journalists…although they can do and tend to debate! The Twitter and Insta...

Representations

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• What stories are present? Trump on the US government shutting down and this is celebrating other cultures and countries, The Me too campaign which is very relevant in todays society and giving women the power and Theresa may and how she is going to help better the UK  • What issues are present? Sexism and how women are treated different and the Scott trust think everyone should be treated equally and reflect the other cultures and celebrate peoples identity  • Who is present? Who is absent?  Present  - Different identities  - Black and white people - The image of a woman this is a counter-type  Absent - Old people  - no arabs or asians   • How have they been represented? The have been represented as a counter-type, as women big in power and having control, There is a stereotype of a woman ho...

Media language

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Layout - Lots of text but the images are big. Grabs the readers attention, when you pick it up the first thing you see is the picture- Makes you wan to read the article and it is symmetrical, Ordered; makes it more formal the use of the Z technique Typography Bold and elegant masthead - using the phone Serif It is blocky and slightly rounded, reflects the newspaper and their ABC1 readership target audiences, Bright colours used in the skybox to make it sound out. Simple Font to ease the reader into reading it Language Formal language. Direct dress to make the reader feel inclusive and involved with newspaper Images She looks strong and she has not been sexualised as she is covered up showing a strong independent woman - The other images help to further promote and sell the magazine to people - to much 4editing in the images to show the real life that they are talking about Graphics and colour Black masthead, purple being used as it is a neutral colour; it reflects t...