Social, cultural, historical and political contexts of the 60s • In the 1960s, most producers and readers were white males, LGBT (male) producers did not go public and LGBT audiences would not expected to be celebrated or discussed by the mainstream media • Newspapers in the 60’s did not report so much on female or ethnic minority political leaders, especially as there we so few. • LGBT stories were VERY limited due to the closeted lifestyle by individuals/communities. • Celebrity culture did exist, but far less so than today. • Stories carried far more hard news. • Consumerism was beginning to develop in the 1960s, therefore newspapers did not carry much lifestyle/marketing content. • Social change was a major issue in 1960. Younger generations were demanding freedom (legalising homosexuality, making divorce and contraception available, legalising abortions, allowing more sexual content on the mass media). This was the complete opposite of the older generat...
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