Uses and gratifications theory of the Gaurdian


                                           Facebook         twitter        Instagram    webpage
Personal identity
Personal relationships
Information
Entertainment

Comments

Post a Comment

Popular posts from this blog

Historical context Question

One story that reflects Multiculturalism and sees race as a problem is that there is only one small story on the whole page about a black man within the Olympics who won. This suppresses the achievement of winning an Olympic message due to race, and passive audiences would accept this message of discrimination- and use it in daily life. Another story which reflects the article about 'the north sea spy game'. This article references the paranoia within great Britain that was felt after the cold war. This article creates moral panic especially heightened in passive audiences who would accept the message and believe they are under threat by the Russians.
Read more

Historical contexts of newspaper

Social, cultural, historical and political contexts of the 60s • In the 1960s, most producers and readers were white males, LGBT (male) producers did not go public and LGBT audiences would not expected to be celebrated or discussed by the mainstream media • Newspapers in the 60’s did not report so much on female or ethnic minority political leaders, especially as there we so few. • LGBT stories were VERY limited due to the closeted lifestyle by individuals/communities. • Celebrity culture did exist, but far less so than today. • Stories carried far more hard news. • Consumerism was beginning to develop in the 1960s, therefore newspapers did not carry much lifestyle/marketing content. • Social change was a major issue in 1960. Younger generations were demanding freedom (legalising homosexuality, making divorce and contraception available, legalising abortions, allowing more sexual content on the mass media). This was the complete opposite of the older generat...
Read more

Newspaper industry issues

Image
1) The daily mirror  2)The indépendant and now it is no longer printed  3) It will get lower and lower increasing the competition between all of the different newspapers meaning that they he a higher chance of getting axed  1. What are online newspaper paywalls ? Are they effective ?  A newspaper paywall for example is get 10 issues and then have to start paying they are effective as they lure people in  2. How are newspapers currently funded ? (think about advertising space, cover price of a newspaper & paywalls ) Newspapers are funded through advertisements and subscriptions  3. What are the roles of the IPSO and IMPRESS ? Why do they exist? When have they been important? They help to regulate the newspapers they exist because of the levison enquiry. impress is an independent press regulator for the UK unlike ipso impress follows every single requirement of the lesion enquiry.  4. Why is the circu...
Read more