How do newspapers reflect ownership

Audiences might consume newspapers and media to be informed on what is happening in the world, this is one reason why they might consume media. Finally they would consume the media to be entertained as the news can be seen as funny and some of the articles could be funny and relate to entertainment such as music.


The Scott trust owns the guardian and observer It is not owned by and individual 

The scott trust values

The Scott Trust exists to:

•Ensure the editorial independence of Newspapers

•Appoint their editors

•Ensure the newspapers continue their liberal traditions and do not affiliate to any political party

•Promote the cause of freedom of the press = ANYONE must be free to set up a newspaper and newspapers must not be censored or controlled by the government. This allows for democratic freedom of speech and expression.


•Liberal values as they are owned by the Scott Trust whose job it is to ensure that newspapers are independent and liberal

•The target audience are middle class ‘progressives’ who read this newspaper for its liberal viewpoint

•They celebrate and cover stories of different genders, races, ethnicities and sexualities again showing the are liberal

•Liberal values: tolerance, fairness and progress through media language, which makes it mainstream.

•Collaborate with readers and others to have greater impact.

•Report fairly on people as well as power and find things out. This underpins all of the above.



Regardless of the Observer being print and online, they are still owned by the Scott Trust, which exists to ensure newspapers are independent and carry on a liberal tradition:
•Believes in the rights of each individual (human rights)
•That all individuals are of equal worth (democracy)
•All people of the world are of equal worth
Representations should:
•Promote democracy (equality) and human rights
•Celebrate individuality, diversity, tolerance and allowing opposing points of view
•Care for people no matter what in the world they live in (internationalism)
•Be open-minded about change

‘How do newspapers reflect the media industries that own them?’ Use the Observer as an example. 

How is the guardian and observer funded is there a paywall = They are funded through contributors, by advertisements and how much the magazine costs it is £3.20 or if you are a member £1.60 don't belive in paywalls

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